Choice Experiment Method for Sustainable Tourism in Theme Parks

Previous relevant studies on theme parks lack an exploration of various tourism attributes, e.g., recreational facilities, themes, wait times, fast pass drawings, and pricing, etc., all which inspired the research motivation this study. First, Choice Experiment (CE) method explores tourists’ preferences for park attributes. Second, Conditional Logit (CL) Random Parameter (RPL) models explore differences in willingness to pay (WTP) attributes from perspective their socioeconomic background. We used purposive sampling survey questionnaire answers face-to-face Taiwan, a total 680 questionnaires were issued, which, 549 copies are valid, with effective recovery rate 80.7%. The findings suggest following: (1) most valued consumers followed by characteristics, drawing. (2) Regarding respondents’ WTP they willing highest price thrilling then unlimited services, cartoon character themes. (3) Respondents believe that if facilities drawing available at same time, overall effectiveness will be improved. (4) relatively have no purchase intention It is hoped can provide operators reference basis making plans decisions.